Overview

• Streaming platforms have posted countdowns and regional schedules, with the album going live by local midnight on October 3 in most markets.
• Spotify pre‑saves have topped five million, setting a new platform record before release.
• From October 3–5, an 89‑minute “official release party” will screen worldwide featuring the first music video, lyric videos and behind‑the‑scenes commentary.
• Advance ticket sales generated about $15 million in 24 hours, and industry trades report U.S. box‑office forecasts as high as $30–50 million.
• The 12‑track set reunites Swift with producers Max Martin and Shellback and features Sabrina Carpenter, alongside fan activations including Spotify’s NYC pop‑up and a Target‑exclusive pink shimmer vinyl.