Overview
- The 12th studio album is set to release at 04:00 GMT on Friday, with fans hearing the music for the first time at launch.
- Swift describes the 12-track record as an energetic, behind-the-scenes look at her tour, produced by Max Martin and Shellback and featuring a duet with Sabrina Carpenter.
- A limited “Official Release Party” plays from Friday to Sunday in roughly 50 countries, offering Swift’s commentary, a first video and karaoke versions.
- Industry projections based on advance sales suggest North American box-office revenue of about $30–50 million over the weekend.
- Spotify identifies the album as its most pre-saved to date, and George Michael’s estate publicly welcomed the reported nod to “Father Figure.”