Overview

• Taylor Swift's 'The Eras Tour (Taylor's Version)' garnered 677 million minutes of viewing in its first week on Disney+, according to Nielsen.
• The film, which showcases performances from Swift's extensive discography, ranked as the second most-watched streaming movie and eighth overall for the week of March 11-17.
• Despite stiff competition, the concert movie attracted a diverse audience, with a significant female viewership and strong showing across various age groups.
• Disney+ experienced a surge in viewership thanks to the film, with significant numbers reported both in the U.S. and globally.
• Future collaborations between Taylor Swift and Disney+ are anticipated, as hinted by Disney's CEO during a recent shareholder call.