Taylor Swift's 'The Eras Tour' Movie Achieves Top 10 Streaming Success on Disney+

The concert film, featuring songs from Swift's ten albums, has become a significant draw, securing the eighth spot in Nielsen's U.S. streaming rankings.

• Taylor Swift's 'The Eras Tour (Taylor's Version)' garnered 677 million minutes of viewing in its first week on Disney+, according to Nielsen.
• The film, which showcases performances from Swift's extensive discography, ranked as the second most-watched streaming movie and eighth overall for the week of March 11-17.
• Despite stiff competition, the concert movie attracted a diverse audience, with a significant female viewership and strong showing across various age groups.
• Disney+ experienced a surge in viewership thanks to the film, with significant numbers reported both in the U.S. and globally.
• Future collaborations between Taylor Swift and Disney+ are anticipated, as hinted by Disney's CEO during a recent shareholder call.

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