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3h ago

Taylor Swift’s Surprise Theatrical Event Poised to Lead Weekend Box Office

Premium formats have pivoted to Swift’s release, curbing the opening upside for rival new titles.

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AVATAR 2 Re-Release And The Rock's THE SMASHING MACHINE Will Be KO'd By TAYLOR SWIFT Movie At The Box Office

Overview

  • A24’s The Smashing Machine generated about $850,000 from Thursday previews, including earlier IMAX fan screenings.
  • Industry projections place The Smashing Machine’s opening at roughly $9 million to $12 million this weekend.
  • Disney did not report preview grosses for the Avatar: The Way of Water reissue, with industry estimates around $350,000.
  • The Avatar re-release is positioned primarily as promotion for December’s sequel with sneak-peek footage attached.
  • Swift’s limited event is forecast to clear $30 million and is occupying a large share of IMAX and other premium large-format screens.