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2w ago

Taylor Swift’s Surprise New Heights Appearance Sets Podcast Viewership Records

The record-breaking episode highlights the power of visual podcasts as platforms for high-impact celebrity marketing.

Travis Kelce of the Kansas City Chiefs celebrates with Taylor Swift after the AFC Championship NFL football game against the Buffalo Bills at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri; and Travis Kelce and Taylor Swift react as the Edmonton Oilers and the Florida Panthers play during the first period in Game Four of the 2025 Stanley Cup Final at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida.
Taylor Swift, shown here in 2024. (Photo by Scott A Garfitt/Invision/AP, File)
(L-R) Jason Kelce, Travis Kelce and Taylor Swift during Wednesday's "New Heights" podcast episode.
SUNRISE, FLORIDA - JUNE 12: Travis Kelce, left, and Taylor Swift react as the Edmonton Oilers and the Florida Panthers play during the first period in Game Four of the 2025 Stanley Cup Final at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida.

Overview

  • The episode set a new record with roughly 13 million YouTube views in its first 24 hours, surpassing all previous New Heights installments.
  • Live concurrency peaked at approximately 1.3 million viewers before a streamer crash about 1 hour and 44 minutes in marked the show’s first major technical failure.
  • Third-party analytics firm Mondo Metrics reports the appearance generated over half a billion combined views across YouTube, Instagram, X, TikTok and Facebook Reels in its initial days.
  • Spotify confirmed the guest spot drove a 3,000% spike in overall podcast listenership and a 618% jump in female listeners for New Heights.
  • Despite outpacing Joe Rogan’s President Trump interview in live concurrency, Rogan’s episode still holds higher cumulative viewership over the long term.