Overview

• On the New Heights podcast on Aug. 13, Swift said she’s “very deep in a sourdough obsession” and now talks about bread 60 percent of the time during her downtime.
• She’s been experimenting with flavors including blueberry lemon, cinnamon swirl, cinnamon raisin and a Funfetti sourdough loaf.
• Travis Kelce asked Swift to send two loaves to him at Kansas City Chiefs training camp, and friends Selena Gomez and Benny Blanco received her homemade sourdough gift baskets.
• Online communities from Reddit’s r/sourdough forum to Instagram feeds have filled with bread puns and discussions since her public admission.
• Celebrity chef Gordon Ramsay posted a sourdough video tagging Swift and Kelce, joining the wave of social-media nods to her baking craze.