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Taylor Swift’s ‘Showgirl’ Tracks for $30M–$40M No. 1 Debut in One-Weekend Theatrical Run

A limited AMC release tied to her new album concentrates demand through strong presales using a low‑profile marketing push.

Overview

  • Industry estimates call for $30M–$35M domestic and roughly $45M–$50M worldwide for the Oct. 3–5 engagement.
  • Presales reached about $15M on day one, including roughly $7.5M at AMC, with sources saying totals have surpassed $20M.
  • The 89-minute program features a new music video with behind-the-scenes footage and commentary rather than a traditional concert film.
  • AMC is handling distribution on short notice with minimal P&A, no Thursday previews are planned, and the director has not been disclosed.
  • Premium large-format screens are being reallocated from A24’s The Smashing Machine and Warner Bros.’ One Battle After Another, with Showgirl also sharing space with Avatar: The Way of Water’s re-release.