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Taylor Swift’s ‘Showgirl’ Theatrical Event Tops Box Office With $46 Million Worldwide in Three Days

The three-day AMC rollout, announced on two weeks’ notice, showed how fan-focused events can outdraw traditional releases.

A promotional image for a Taylor Swift event, showing the singer dressed as a showgirl in a red, feathered outfit and an elaborate headdress, with text about "The Official Release Party of a Showgirl."
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Taylor Swift attends the 67th GRAMMY Awards on Feb. 2, 2025, in Los Angeles, California.

Overview

  • Taylor Swift: The Official Release Party of a Showgirl earned an estimated $33 million in the U.S. and Canada and $46 million globally across a limited Oct. 3–5 run on more than 3,700 screens.
  • Billed as an 89-minute album companion, the presentation featured the premiere of the “The Fate of Ophelia” video, lyric videos, behind-the-scenes footage and Swift’s commentary, with no typical preview screenings.
  • Audience polling skewed about 88% female and roughly 70% white, and CinemaScore exit surveys graded the event an A+.
  • Competing titles trailed as Paul Thomas Anderson’s One Battle After Another took second with about $11.1 million and A24’s The Smashing Machine opened to roughly $6 million.
  • AMC said the late-announced, three-day engagement complemented record-breaking music sales for The Life of a Showgirl, including 2.7 million first-day U.S. album sales and a new weekly vinyl record per Luminate.