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1h ago

Taylor Swift's 'Showgirl' Scores $15.8 Million Friday, Tracking $25–$30 Million Weekend

The three-day AMC event uses $12 tickets with heavy presales to create a front‑loaded box-office burst.

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'Taylor Swift: Release Party of a Showgirl' Box Office: $30M Opening

Overview

  • The release played 3,702 North American locations on Friday, delivering $15.8 million and pacing for a $25 million to $30 million weekend.
  • The limited engagement ends Sunday and features an 89‑minute package of new visual content with a base ticket price of $12.
  • Demand is concentrated early due to the album launch timing and advance sales, while early audiences awarded an A+ CinemaScore.
  • Handled by AMC Theatres Distribution, the rollout relied on minimal traditional marketing and captured premium large-format screens from rival titles.
  • A24’s The Smashing Machine took about $2.6 million across Friday and previews and is heading for a weak third-place debut, as Warner Bros.’ One Battle After Another kept most Imax venues and reached $3.3 million on Friday.