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4m ago

Taylor Swift’s ‘Showgirl’ Release Party Tops Box Office With $33 Million Weekend

Announced just two weeks earlier, the 89-minute AMC event turned an album launch into a sellout theatrical draw.

A promotional image for a Taylor Swift event, showing the singer dressed as a showgirl in a red, feathered outfit and an elaborate headdress, with text about "The Official Release Party of a Showgirl."
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Taylor Swift attends the 67th GRAMMY Awards on Feb. 2, 2025, in Los Angeles, California.

Overview

  • Domestic ticket sales are estimated at $33 million for Oct. 3–5, with global totals widely reported near $46 million (about $13 million from overseas), though some outlets cite higher figures.
  • The one‑weekend presentation blended a new music video, lyric visuals, behind‑the‑scenes footage and Swift’s commentary, and it was distributed in more than 3,700 North American theaters by AMC.
  • Audience polling showed extraordinary response, including an A+ CinemaScore and a PostTrak turnout that was roughly 88% female and 70% white, alongside very high online audience ratings.
  • Swift’s event led the market as Paul Thomas Anderson’s One Battle After Another took second with about $11.1 million and A24’s The Smashing Machine opened to roughly $6 million.
  • Luminate reported 2.7 million traditional U.S. album sales for The Life of a Showgirl on day one, underscoring the fan-driven strategy powering both the music release and the theatrical event.