Overview

• Industry trackers cite first-day ticket sales of about $15 million and overall presales above $20 million, with domestic estimates around $30–40 million and a global opening near $45–50 million.
• The program features the world premiere of the music video for The Fate of Ophelia, lyric videos for all tracks, behind-the-scenes footage, and Swift’s commentary, with participatory screenings encouraged.
• The AMC-distributed release runs Oct. 3–5 only with no Thursday previews and a minimal marketing push centered on Swift’s own platforms across more than 50 international markets.
• Exhibitors report the event has taken premium large-format screens from A24’s The Smashing Machine and Warner Bros.’ One Battle After Another, as Avatar: The Way of Water’s re-release holds most IMAX showings.
• Audience tracking skews heavily toward women under 25 as first choice, and no streaming plans have been announced for the cinema event.