Overview
- Final weekend estimates put the event at about $33 million domestically and $46 million worldwide from a limited Oct. 3–5 run in 3,702 theaters.
- The 89-minute presentation features the world premiere of the “The Fate of Ophelia” music video, behind-the-scenes footage, lyric visuals and Swift’s commentary.
- Swift announced the screening two weeks in advance, priced most tickets at $12 with a 12:12 on-sale, and relied primarily on social media promotion.
- Moviegoers awarded the film an A+ CinemaScore, and exhibitors reported premium large-format screens shifting to accommodate demand.
- The weekend’s other major opener, A24’s The Smashing Machine, debuted to roughly $6 million as Leonardo DiCaprio’s One Battle After Another held second place, while Luminate reported 2.7 million first-day U.S. sales for Swift’s new album.