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Taylor Swift’s ‘Showgirl’ One-Weekend Event Leads Box Office With $33 Million

The self-financed AMC release turns a three-day album launch into a big-screen draw with rare A+ audience grades.

Overview

  • Final weekend estimates put the event at about $33 million domestically and $46 million worldwide from a limited Oct. 3–5 run in 3,702 theaters.
  • The 89-minute presentation features the world premiere of the “The Fate of Ophelia” music video, behind-the-scenes footage, lyric visuals and Swift’s commentary.
  • Swift announced the screening two weeks in advance, priced most tickets at $12 with a 12:12 on-sale, and relied primarily on social media promotion.
  • Moviegoers awarded the film an A+ CinemaScore, and exhibitors reported premium large-format screens shifting to accommodate demand.
  • The weekend’s other major opener, A24’s The Smashing Machine, debuted to roughly $6 million as Leonardo DiCaprio’s One Battle After Another held second place, while Luminate reported 2.7 million first-day U.S. sales for Swift’s new album.