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Taylor Swift’s ‘Showgirl’ Event Rules Weekend Box Office With About $30 Million, Pressuring New Releases

A late-announced, three-day rollout on premium screens turned the AMC-distributed fan event into the market’s dominant draw.

A billboard advertises "The Official Release Party of a Showgirl," a movie celebrating Taylor Swift's new album "The Life of a Showgirl," in Times Square, New York City, on October 3, 2025.
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Fans watch a release party film for Taylor Swift's new album "The Life of a Showgirl" at a movie theater Friday, Oct. 3, 2025, in Nashville, Tenn. (AP Photo/George Walker IV)
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Overview

  • Estimates place the domestic debut at roughly $28 million to $33 million from about 3,700 theaters, with an A+ CinemaScore and a heavily female turnout on Friday.
  • The Smashing Machine is projecting around $6 million for the weekend after a $2.7 million Friday and $850,000 in previews, well below earlier $12 million to $14 million expectations, and earned a B- CinemaScore.
  • Swift’s event secured many Dolby, IMAX, and other premium large-format screens, limiting prime auditoriums for A24’s launch and Disney/20th Century’s Avatar: The Way of Water reissue.
  • Avatar’s re-release drew roughly $350,000 in previews and is seeing only a modest weekend as a promotional setup for the upcoming third film.
  • Tickets for Swift’s limited three-day engagement were set at $12 with premium-format upcharges under AMC Theatres Distribution’s release plan.