Overview

• Advance sales have surpassed $20 million, including roughly $15 million on day one and about $7.5 million through AMC’s first-day presales.
• The 89-minute program features a new music video, lyric videos and behind-the-scenes footage rather than a concert performance.
• The engagement runs only Oct. 3–5 with no Thursday previews, concentrating demand into a single weekend.
• AMC is distributing directly, using a low-cost campaign centered on Swift’s social channels and a base ticket price of $12.
• Premium large-format screens have been reallocated toward the event, squeezing A24’s The Smashing Machine and Warner Bros.’ One Battle After Another as Avatar: The Way of Water’s re-release takes most IMAX.