Overview

• Swift announced on the New Heights podcast that her 12th studio album, The Life of a Showgirl, will be released on Oct. 3.
• She declared orange as the official color for the Showgirl era to reflect the exuberant energy of her Eras Tour and the behind-the-scenes perspective of the record.
• Swift reunited with producers Max Martin and Shellback on the album, marking their first collaboration in nearly eight years and signaling a return to her pop roots.
• Physical preorders for vinyl, CD and cassette are now open with shipping scheduled to begin before Oct. 13.
• Following the announcement, major brands from United Airlines to Netflix posted orange-hued content, Google added orange confetti to Taylor Swift searches, X adopted a glittery orange logo and the Empire State Building lit up in the album’s signature shade.