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Taylor Swift's 'Showgirl' Cinema Release Party Hits $15 Million in Day-One Presales

Heavy AMC ticket traffic underscored demand for the $12, 89-minute Oct. 3–5 rollout across 540 U.S. theaters with initial international dates.

Overview

  • U.S. presales reached about $15 million within 24 hours of tickets opening on Sept. 19, according to Deadline.
  • AMC’s app saw long virtual queues and heavy-traffic warnings, and the chain advised buyers to try local box offices or return later.
  • The one-weekend theatrical program runs Oct. 3–5 and is exclusive to cinemas as part of the album launch.
  • Content includes the world premiere of the music video for The Fate of Ophelia, behind-the-scenes footage, lyric videos, and Swift’s track-by-track commentary.
  • Industry forecasts reported by Deadline project a three-day gross of roughly $30 million to $50 million, with simultaneous debuts in Canada, Mexico, the UK, France, Germany, Australia and New Zealand, and more territories to be announced.