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Taylor Swift’s ‘Showgirl’ Cinema Event Opens No. 1 With $33 Million Weekend

A short-notice, one-weekend rollout turned an album tie-in into a concentrated box-office win for theaters.

Overview

  • Comscore estimated $33 million in ticket sales in the United States and Canada from Friday to Sunday, making it the weekend’s top release.
  • The 89-minute album-linked program was announced about two weeks in advance with a one-weekend theatrical window and minimal traditional marketing, distributed directly with AMC.
  • The event played in 3,702 cinemas, including all 540 AMC locations in the U.S., and also screened in markets such as Mexico and parts of Europe.
  • International grosses totaled roughly $13 million, including about $2.89 million in Australia over three days.
  • Exit polling reported an A+ CinemaScore and an audience about 88% female and 70% white, while One Battle After Another earned $11.1 million and A24’s The Smashing Machine opened to about $6 million.