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Taylor Swift’s ‘Showgirl’ Breaks Streaming and Box Office Records, No Tour Planned

A weekend-only theatrical event plus a scarcity-timed iTunes edition channels fan demand into direct sales.

Overview

  • Swift told BBC radio she does not intend to tour The Life of a Showgirl for now, citing fatigue after the 149-date Eras Tour.
  • The Official Release Party of a Showgirl led the Oct. 3–5 box office with about $33 million in the U.S. and Canada across 3,702 screens, drew an audience roughly 88% female and 70% white per PostTrak, added about $13 million overseas, and is slated for Brazil on Oct. 24.
  • Within roughly 11 hours of release, the album set Spotify’s 2025 single-day record, with Amazon Music and Apple Music also logging top debut benchmarks for the title.
  • Swift announced a 24-hour iTunes deluxe featuring studio recordings with producers Max Martin and Shellback, with wider streaming availability not yet announced.
  • The rollout spurred measurable spending through late-night retail and fan activations as theaters welcomed the bump and some studio executives complained about the short-notice, social-first strategy, while Bloomberg now estimates her wealth at about $2.1 billion.