Overview
- Google launched a scavenger hunt tied to The Life of a Showgirl that directed fans to 12 orange doors in 12 cities, each with a QR code linking to short video clues.
- Viewers flagged anomalies typical of generative AI, citing distorted or nonsensical text on props, morphing or disappearing objects like a hanger, and shifting visual details in multiple clips.
- The short videos were initially posted to YouTube Shorts connected to Swift’s account and were later made private or removed, though re-uploads continue circulating on social platforms.
- Hashtags including #SwiftiesAgainstAI gained traction as fans debated the ethics of AI-made marketing assets and contrasted the allegations with Swift’s past statements about AI misuse and artist ownership.
- Reporters say Swift’s representatives and Google have not provided on-the-record answers about the videos’ production methods or any collaboration, leaving the provenance unconfirmed.