Overview

• Orange doors with scannable QR codes have been spotted in London and Berlin, directing users to YouTube videos linked to The Life of a Showgirl, according to on-the-ground posts and reports.
• A Google search Easter egg triggered by searching “Taylor” shows a burning heart that drops letters forming the names of 12 cities tied to the puzzle.
• YouTube posted a cryptic message reported to spell “Look Down,” and comments on Swift’s visualizers urged fans to “Google Taylor,” pointing users toward the city-name reveal.
• Outlets and fan accounts list 12 target locations that include Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, Beverly Grove and, in some reports, New York.
• Fans say the campaign remains unsolved as they try to decode letters in the QR-linked videos, while Swift has also rolled out acoustic variants of the new album.