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Taylor Swift’s ‘Ophelia’ Video Sends Fans Flocking to German Museum

The institution seeks to turn the viral moment into outreach through a themed tour for new, younger visitors.

Overview

  • Museum Wiesbaden recorded roughly 500 visitors last weekend asking for Friedrich Heyser’s circa‑1900 Ophelia, far exceeding typical interest.
  • Officials acknowledge the video’s opening tableau closely resembles Heyser’s work but say they cannot confirm it was a direct template.
  • A special Ophelia reception with a guided tour is scheduled for November 2, offering free entry to attendees dressed as Taylor Swift or as Ophelia.
  • Director Andreas Henning says the museum has tried to contact Swift to invite her to view the painting but has not reached her team.
  • Observers note the video blends multiple art‑historical references, including Millais’s 1851–52 Ophelia, highlighting pop culture’s pull on museum audiences.