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Taylor Swift’s One-Weekend ‘Showgirl’ Film Nets $15 Million Day-One Sales, Projected to Hit $30–$50 Million

The 89-minute album release party plays Oct. 3–5 as a communal cinema event, with international ticketing rolling out this week.

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Overview

  • Industry reporting cites roughly $15 million in U.S. first-day pre-sales for Taylor Swift: The Official Release Party of a Showgirl, with opening-weekend projections of $30 million to $50 million.
  • AMC’s app faced heavy traffic and long virtual queues when tickets opened on Sept. 19, and the surge was reported to affect unrelated movie bookings as theaters advised in-person or later purchases.
  • The program features the world premiere of the music video for “The Fate of Ophelia,” plus behind-the-scenes footage, track-by-track commentary, and new lyric videos tied to The Life of a Showgirl.
  • Screenings run Oct. 3–5 across about 540 AMC locations in the U.S. and are also set for Cinemark and Regal, with simultaneous rollouts in markets including Canada, Mexico, the U.K., France, Germany, Australia, and New Zealand.
  • Coverage notes tickets are priced at $12 before fees and that chains will allow singing and dancing, as Swift encouraged fans to dress up and treat the screenings like a celebratory party.