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19m ago

Taylor Swift’s One-Weekend ‘Showgirl’ Event Tops Box Office With About $30 Million

A $12, fan-focused AMC rollout concentrated demand to outmuscle studio competition for premium screens.

A billboard advertises "The Official Release Party of a Showgirl," a movie celebrating Taylor Swift's new album "The Life of a Showgirl," in Times Square, New York City, on October 3, 2025.
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Fans watch a release party film for Taylor Swift's new album "The Life of a Showgirl" at a movie theater Friday, Oct. 3, 2025, in Nashville, Tenn. (AP Photo/George Walker IV)
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Overview

  • The Official Release Party of a Showgirl earned $15.8 million on Friday and is projected at $28–$32 million for the three-day run across roughly 3,700 theaters, with an A+ CinemaScore.
  • Swift’s companion album The Life of a Showgirl sold about 2.7 million copies in the U.S. on day one, according to initial Luminate reports.
  • A24’s The Smashing Machine posted about $2.6–$2.7 million on Friday and is tracking near a $6 million weekend with a B- CinemaScore, far below earlier projections.
  • Disney’s reissue of Avatar: The Way of Water generated modest turnout, with reported previews around $350,000 and a soft weekend viewed as a promotional lead-in to the threequel.
  • AMC Theatres Distribution handled the three-day event with a fixed $12 base ticket price and late announcement that helped secure premium large-format screens and reshape the weekend slate.