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3h ago

Taylor Swift’s One-Weekend ‘Showgirl’ Event Opens No. 1 With $33 Million

A three-day, $12-ticket AMC release turned Swift’s fan base into a concentrated box-office surge.

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A billboard advertises "The Official Release Party of a Showgirl," a movie celebrating Taylor Swift's new album "The Life of a Showgirl," in Times Square, New York City, on October 3, 2025.
Fans take pictures in the lobby as they attend "Taylor Swift: The Official Release Party of a Showgirl" at AMC Montgomery 16 movie theater in Bethesda, Maryland, on Friday.
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Overview

  • The limited Oct. 3–5 engagement earned an estimated $33 million domestically and about $13 million internationally for roughly $46 million worldwide.
  • Audiences gave the event an A+ CinemaScore, and nearly 90% of opening-day moviegoers were female, underscoring a mobilized fan turnout.
  • The 89-minute program featured the premiere of the “The Fate of Ophelia” video, lyric videos, behind-the-scenes footage, and personal reflections.
  • Swift financed the roughly $15 million project and partnered directly with AMC for distribution, with tickets priced at $12 and released at 12:12 local time.
  • The weekend reshaped the box office as A24’s The Smashing Machine launched with about $6 million and One Battle After Another placed second at roughly $11 million, while Swift’s new album sold about 2.7 million copies on its first day.