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Taylor Swift’s On‑Camera Arrowhead Return Goes Viral as Chiefs Defeat Lions 30–17

Her suite moment underscored the couple’s growing cross‑platform footprint, from record album sales to a Disney+ docuseries with Kelce cameos.

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Taylor Swift hugs Ed Kelce after the AFC Championship NFL football game between the Kansas City Chiefs and Baltimore Ravens at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland.
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Overview

  • NBC’s broadcast showed Swift hugging Ed Kelce in a VIP suite, with the NFL’s official X account posting the clip captioned “Supporting the Chiefs.”
  • Swift chatted with WNBA star Caitlin Clark and wore a custom Ganni jersey‑style minidress bearing “Chiefs” and her signature number 13.
  • Travis Kelce recorded six receptions for 78 yards in the 30–17 win over Detroit at Arrowhead Stadium.
  • Postgame, Swift and Kelce celebrated with friends at Kansas City rooftop venue Prime Social, according to photos shared on Instagram.
  • Swift’s current rollout includes Billboard‑reported record first‑week sales for The Life of a Showgirl and a Disney+ docuseries teaser featuring Kelce set to premiere December 12.