Taylor Swift's NFL Involvement Sparks Surge in Interest and Viewership

Pop star's relationship with Chiefs player Travis Kelce and unique fashion choices at games draw new demographics to the sport, despite some criticism.

Taylor Swift has been attending Kansas City Chiefs games in support of her boyfriend, Travis Kelce, causing a surge in viewership and interest in the NFL.
Swift's appearances at the games have been marked by her unique fashion choices, including a custom jacket made by Kristin Juszczyk, wife of 49ers' All-Pro fullback Kyle Juszczyk.
Swift's endorsement of the jacket led to a significant increase in Kristin Juszczyk's Instagram followers and media attention.
Swift's involvement with the NFL has been met with some criticism, with some blaming her for the Chiefs' struggles.
Despite the criticism, Swift's influence has brought new demographics to the NFL, with many of her fans becoming interested in the sport.