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2h ago

Taylor Swift’s New Heights Episode Breaks Podcast Records With 13 Million YouTube Views

The episode revealed YouTube’s technical strain through a peak-viewership outage; formalized podcasting’s role as a commercial launchpad with over half a billion cross-platform video views; marked Swift’s long-form album announcement

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Travis Kelce of the Kansas City Chiefs celebrates with Taylor Swift after the AFC Championship NFL football game against the Buffalo Bills at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri; and Travis Kelce and Taylor Swift react as the Edmonton Oilers and the Florida Panthers play during the first period in Game Four of the 2025 Stanley Cup Final at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida.
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Taylor Swift, shown here in 2024. (Photo by Scott A Garfitt/Invision/AP, File)

Overview

  • The livestream peaked at about 1.3 million concurrent viewers before crashing roughly 1 hour 44 minutes in, and the YouTube upload garnered approximately 13–15 million views within 24 hours.
  • Media analytics firm Mondo Metrics tallied over 500 million video views across platforms, including 379 million on Instagram, 61.6 million on X and 34.5 million on TikTok.
  • Spotify reported a roughly 3,000 percent surge in overall listenership for New Heights and a 618 percent jump in female listeners, propelling the episode to the top of Top Episodes, Trending Podcasts and the Sports subgenre charts.
  • Social-media trackers recorded a jump of about 350,000–500,000 new subscribers to the New Heights YouTube channel in the day following Swift’s appearance.
  • Swift used the two-hour conversation to announce her new album, The Life of a Showgirl, which is scheduled for release on October 3, 2025.