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Taylor Swift’s New Album Puts Purdue’s Reported 0-10 Post-Release ‘Curse’ to the Test Against Illinois

A seven-day-after-release losing pattern traced to 2006 is widely reported, with the exact count disputed by different outlets.

Overview

  • Taylor Swift released The Life of a Showgirl on Oct. 3, placing Purdue’s Oct. 4 matchup inside the one-week window highlighted by recent coverage.
  • Purdue hosts Illinois today in West Lafayette, and ESPN notes the Illini enter ranked in the Top 25.
  • ESPN, citing The Solid Verbal podcast, reports the Boilermakers are 0-10 in games played within seven days of Swift releasing or rereleasing an album.
  • Some releases did not align with Purdue’s schedule, and a 2024 win after The Tortured Poets Department fell outside the seven-day window.
  • Tallying differs by source, with the Indianapolis Star listing eight such losses while national outlets commonly cite 10.