Overview

• Taylor Swift attended 13 of the Chiefs' 21 games last season, including the Super Bowl.
• Swift's appearances sparked a media frenzy and boosted social media engagement.
• Chiefs' merchandise sales saw a notable rise, with Mahomes and Kelce ranking high in player product sales.
• The NFL confirmed the increased popularity but did not disclose measurement methods.
• Clark Hunt is also leading efforts to allow private equity investments in NFL teams.