Taylor Swift's Influence Drives 30% Surge in Kansas City Chiefs' Fan Base

Chiefs CEO Clark Hunt credits the pop star's presence at games and her relationship with Travis Kelce for the significant growth, particularly among female fans.

Taylor Swift attended 13 of the Chiefs' 21 games last season, including the Super Bowl.
Swift's appearances sparked a media frenzy and boosted social media engagement.
Chiefs' merchandise sales saw a notable rise, with Mahomes and Kelce ranking high in player product sales.
The NFL confirmed the increased popularity but did not disclose measurement methods.
Clark Hunt is also leading efforts to allow private equity investments in NFL teams.