Taylor Swift's Glitter Freckles Cause Sales Surge for Small Beauty Brand

After wearing Fazit Beauty's glitter freckles at an NFL game, Taylor Swift sparked a massive increase in demand for the product.

Taylor Swift wore Fazit Beauty's Gold Stardust Speckle Makeup Patches at a Kansas City Chiefs game, leading to a 2,500% increase in sales and website traffic.
The glitter freckles retail for $16 and have become a viral sensation among fans, contributing to the brand's rapid growth and popularity.
Fazit Beauty co-founder Aliett Buttelman expressed her excitement and gratitude on TikTok, revealing the emotional impact of Swift's endorsement on her small business.
The product's success is part of the broader 'Taylor Swift Effect,' where items worn by the singer quickly sell out and gain widespread attention.
Fazit Beauty, launched in April 2024, has been working to keep up with the increased demand, with team members working overtime to fulfill orders.