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Taylor Swift's Eras Tour Drives Surge in European Air Travel

Increased demand for flights to concert cities boosts summer travel numbers

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STOCKHOLM, SWEDEN - MAY 17: EDITORIAL USE ONLY. NO BOOK COVERS Taylor Swift performs at Friends Arena on May 17, 2024 in Stockholm, Sweden. (Photo by Michael Campanella/TAS24/Getty Images for TAS Rights Management  )
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Overview

  • United Airlines reports a 25% increase in flights to Lisbon for Swift's shows compared to last year.
  • Demand for flights to Milan and Munich in July has surged by 45%.
  • Delta Air Lines is also seeing heightened demand for international flights due to the tour.
  • Swift's European concerts are attracting international fans seeking cheaper tickets.
  • The 'Taylor Swift Economy' continues to impact global tourism and local economies.