Taylor Swift's 'Eras Tour' Concert Film Grosses $123 Million Worldwide; Sets Record Despite Criticisms

Swift's decision to self-distribute and unconventional tactics draw questions about unexplored revenue opportunities, despite record-breaking success and bypass of traditional studio cuts.

Taylor Swift's 'Eras Tour' concert film made $123 million worldwide, setting a record despite criticisms. Swift decided to directly distribute the film through a deal with cinemas, instead of a Hollywood studio.
The unconventional tactics used to release the film have raised questions about potentially unexplored revenue opportunities, even though the film bypassed traditional studio cuts.
Despite being the highest grossing concert film in U.S. history and having a significant profit margin due to the lack of studio cuts, industry experts believe Swift could have earned more if handled differently.
Swift's unorthodox practices include encouraging movie goers to dance and sing during the movie and having unusual ticket pricing, which were higher than average in some areas.
The movie was also released earlier than scheduled in response to high demand which mainly favored large cinema chains, but caused issues for smaller ones.