Overview

• Taylor Swift's 'Eras Tour' concert film made $123 million worldwide, setting a record despite criticisms. Swift decided to directly distribute the film through a deal with cinemas, instead of a Hollywood studio.
• The unconventional tactics used to release the film have raised questions about potentially unexplored revenue opportunities, even though the film bypassed traditional studio cuts.
• Despite being the highest grossing concert film in U.S. history and having a significant profit margin due to the lack of studio cuts, industry experts believe Swift could have earned more if handled differently.
• Swift's unorthodox practices include encouraging movie goers to dance and sing during the movie and having unusual ticket pricing, which were higher than average in some areas.
• The movie was also released earlier than scheduled in response to high demand which mainly favored large cinema chains, but caused issues for smaller ones.