Overview

• All sizes of the gray‑and‑white striped midi were reported sold out online in less than an hour after Swift’s post.
• The design is a silk‑nylon blend with a smocked bodice and an A‑line peplum skirt from Polo Ralph Lauren.
• The dress listed at about $398, with some retailers offering discounts near $320 that accelerated purchases.
• Shoppers turned to lower‑cost lookalikes, lifting demand for similar styles from Quince, Pistola, Reformation, J.Crew, Hill House Home and Everlane, with options starting around $39.
• Coverage notes a short‑term boost in Ralph Lauren’s visibility and a modest uptick in sales and stock performance.