Taylor Swift's Concert Film Forces 'The Exorcist' Sequel to Change Release Date
- Taylor Swift is releasing a concert film of her Eras Tour on October 13th which has caused other studios to alter their release schedules.
- The Exorcist: Believer moved its release date up one week to October 6th to avoid competing with Swift's highly anticipated film.
- Swift's concert film has already surpassed $10 million in presales, compared to Marvel blockbuster levels.
- Movie theaters like AMC, Regal and Cinemark have booked Swift's film for multiple showtimes on peak days.
- Studios are recognizing Swift's marketing power and fanbase in making release date decisions.