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Taylor Swift’s Company Acquires Giant Inflatable Friendship Bracelet From Eras Tour

Firefly Entertainments secured state approval to ship the 140-foot sculpture into Swift’s permanent collection

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Overview

  • Louisiana Stadium and Exposition District approved the sale of the massive inflatable at its June meeting
  • Firefly Entertainments Inc., the singer’s personal services company, finalized the $13,000 purchase and will manage collection, shipping and delivery of the bracelet
  • Miami-based Kolossal Arts designers Shawn and Jules Kolodny created the 140-foot display that read “Taylor Swift: The Eras Tour” in white beads and colorful accents
  • The installation originated in New Orleans and later travelled to Eras Tour stops in Indianapolis and Canada, reflecting a fan-inspired tradition
  • The purchase formalizes the giant friendship bracelet as a promotional emblem and integrates it into Swift’s permanent memorabilia