Overview

• Louisiana Stadium and Exposition District approved the sale of the massive inflatable at its June meeting
• Firefly Entertainments Inc., the singer’s personal services company, finalized the $13,000 purchase and will manage collection, shipping and delivery of the bracelet
• Miami-based Kolossal Arts designers Shawn and Jules Kolodny created the 140-foot display that read “Taylor Swift: The Eras Tour” in white beads and colorful accents
• The installation originated in New Orleans and later travelled to Eras Tour stops in Indianapolis and Canada, reflecting a fan-inspired tradition
• The purchase formalizes the giant friendship bracelet as a promotional emblem and integrates it into Swift’s permanent memorabilia