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Taylor Swift's $27,120 Sapphire Ring Becomes Focal Point of 'The Life of a Showgirl' Rollout

Due Oct. 3, the pop set channels the Eras Tour’s backstage world to glamorise the performer’s reality.

Overview

  • Fine jeweller Kallati attributes the standout piece to a 14K rose-gold ring with a 35-carat sapphire and a 1-carat diamond, valuing it at $27,120.
  • EasternEye reports additional Zydo Italy pieces in the campaign imagery, including a diamond bracelet over 19 carats and earrings over 18 carats.
  • Swift unveiled a new promotional photo tied to Target’s The Life of a Showgirl: The Crowd Is Your King edition on Summertime Spritz Pink Shimmer Vinyl.
  • The visual campaign shot by Mert Alas and Marcus Piggott leans into feathers, bejewelled lingerie and showgirl styling as key aesthetic cues.
  • The 12-track album, Swift’s twelfth, features Sabrina Carpenter on the title track and reunites Swift with producers Max Martin and Shellback.