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Taylor Swift Video Sends Fans to German Museum Displaying Heyser’s 'Ophelia'

The museum has scheduled a themed Nov. 2 tour after a weekend surge tied to the video's opening image.

Overview

  • Museum Wiesbaden reported hundreds more visitors than usual last weekend, with a noticeable rise in teen attendees, after the video's release.
  • The video for The Fate of Ophelia opens with Swift posed like Ophelia among water lilies and has been viewed more than 68 million times.
  • The referenced work is an over-100-year-old oil painting, Ophelia, by German artist Friedrich Heyser, housed in the central German state of Hessen.
  • A special tour titled “Taylor Swift’s ‘Ophelia’ at the Wiesbaden museum” is set for Nov. 2, with free entry for visitors dressed as Swift or Ophelia.
  • Museum spokesperson Susanne Hirschmann said staff are wondering whether Swift or someone on her team selected or visited the painting, with no confirmation offered.