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Taylor Swift Unveils Twelfth Album 'The Life of a Showgirl'

Heavy traffic on Swift’s website opened pre-orders for physical editions—vinyl, cassette, CD—pending an official release date.

Overview

  • Swift revealed her new studio project at 12:12 a.m. ET through a timed website countdown and a surprise appearance on the New Heights podcast.
  • The official store launched pre-orders for vinyl, cassette and CD formats, noting that select vinyl editions will ship before October 13, 2025.
  • Promotion centers on an orange visual motif and blurred album artwork as part of her ongoing era-themed marketing strategy.
  • The surge in pre-orders briefly overwhelmed the website, causing heavy traffic and temporary outages.
  • Fans and media outlets have speculated about a partial tracklist and guest collaborators; those reports remain unverified pending Swift’s confirmation during the upcoming New Heights episode.