Overview
- Swift revealed her new studio project at 12:12 a.m. ET through a timed website countdown and a surprise appearance on the New Heights podcast.
- The official store launched pre-orders for vinyl, cassette and CD formats, noting that select vinyl editions will ship before October 13, 2025.
- Promotion centers on an orange visual motif and blurred album artwork as part of her ongoing era-themed marketing strategy.
- The surge in pre-orders briefly overwhelmed the website, causing heavy traffic and temporary outages.
- Fans and media outlets have speculated about a partial tracklist and guest collaborators; those reports remain unverified pending Swift’s confirmation during the upcoming New Heights episode.