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Taylor Swift Unveils ‘Tiny Bubbles in Champagne’ Vinyl Variant After 3-Hour Countdown

The timed countdown strategy is driving rapid sellouts.

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Overview

  • At 4 p.m. ET on Aug. 25, a website timer ended with Swift revealing the Tiny Bubbles in Champagne edition of The Life of a Showgirl.
  • The collection features two colorways—Under Bright Lights Pearlescent and Red Lipstick & Lace Transparent—with an exclusive alternate cover.
  • Preorders are limited to 48 hours or while supplies last, with sales scheduled to close at 3:59 p.m. ET on Aug. 27.
  • This is the third limited-edition vinyl drop after the Shiny Bug and Baby, That’s Show Business variants, with prior runs selling out quickly.
  • Album imagery is by Mert Alas and Marcus Piggott; the Oct. 3 release spans 12 tracks produced with Max Martin and Shellback, includes a Sabrina Carpenter feature, and has generated Apple Music pre-adds nearly double her previous best.