Overview

• At 4 p.m. ET on Aug. 25, Swift revealed the Tiny Bubbles in Champagne limited vinyl for The Life of a Showgirl, featuring an exclusive cover and two disc colors.
• The edition includes unique photos and a themed poem, with orders available for 48 hours or while supplies last.
• Each drop follows a color-coded countdown on her website, and recent variants have typically sold out within about an hour.
• Recent editions include the Shiny Bug and Baby, That’s Show Business vinyls, which were released through similar timers and quickly became unavailable.
• Apple Music reports pre-adds for the album are nearly double Swift’s previous record, and she is now the platform’s most favorited artist; the 12-track album is due Oct. 3 with production by Swift, Max Martin and Shellback and a single feature from Sabrina Carpenter.