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Taylor Swift Unveils ‘Tiny Bubbles in Champagne’ Vinyl After Gold Countdown

The limited run extends her scarcity playbook to stoke demand across formats.

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Overview

  • At 4 p.m. ET on Aug. 25, Swift revealed the ‘Tiny Bubbles in Champagne’ edition of The Life of a Showgirl with an alternate cover and two vinyl options: Under Bright Lights Pearlescent and Red Lipstick & Lace.
  • The collection is a one-time pressing available for 48 hours or while supplies last, with orders closing Aug. 27 at 3:59 p.m. ET, and it includes exclusive photos and a poem.
  • The drop followed a gold-themed website countdown and mirrored earlier timed releases, with fans also noting Google’s celebratory gold confetti tied to the announcement.
  • Outlets report most recent limited variants sold out rapidly, as Apple Music logs pre-adds nearly twice Swift’s previous record and a 50% spike in users favoriting her.
  • Set for Oct. 3, the 12-track album lists producers Taylor Swift, Max Martin and Shellback, and features Sabrina Carpenter on the title track.