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Taylor Swift Unveils ‘The Life of a Showgirl’ on Kelce Brothers’ New Heights Podcast

Her debut on New Heights revealed the album’s Oct. 3 release date alongside its track list through personal anecdotes backed by coordinated teasers.

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Overview

  • The special New Heights episode premiered Aug. 13 at 7 p.m. ET on YouTube and major podcast platforms, marking Swift’s first full appearance on the Kelce brothers’ show.
  • Swift announced her 12th studio album, The Life of a Showgirl, revealing its Oct. 3 release date and unveiling a track list that includes a feature from Sabrina Carpenter.
  • Teasers—including a silhouetted promo post, Taylor Nation’s orange-themed images and a countdown on Swift’s website—fueled massive fan speculation and social media buzz.
  • The episode intertwined personal anecdotes about Swift and Travis Kelce’s relationship with playful exchanges and Swift’s first public interaction with Jason Kelce.
  • Clips from the podcast amassed millions of views within hours, demonstrating the crossover appeal of pop culture and NFL media in expanding audience reach.