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Taylor Swift Unveils ‘The Fate of Ophelia’ Video as Showgirl Rollout Dominates Opening Weekend

The self-directed clip capped a limited theatrical release that led the box office, underscoring blockbuster first-day album sales.

Overview

  • The music video for “The Fate of Ophelia” arrived on YouTube on Oct. 5 after premiering exclusively in theaters during The Official Release Party of a Showgirl from Oct. 3–5.
  • Swift wrote and directed the visual, which reimagines Shakespeare’s Ophelia through a showgirl lens and reunites performers and creative leads from The Eras Tour, including choreographer Mandy Moore.
  • Viewers and outlets identified multiple Easter eggs tied to Swift’s personal life and album themes, including nods to fiancé Travis Kelce such as a football and the number 87, plus a sourdough cameo.
  • The Release Party film opened at No. 1 at the box office, with early projections of $28–$32 million domestic across 3,702 theaters and an estimated $46 million worldwide for the weekend.
  • Industry data show The Life of a Showgirl moved 2.7 million traditional copies on its first day, marking Swift’s biggest sales week start and the second-largest opening tally since Luminate began electronic tracking.