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3h ago

Taylor Swift Unveils 'Baby, That’s Show Business' Vinyl as Second 'Showgirl' Variant

A timed web countdown opened a two-day sale window, extending a limited-variant strategy that some fans now criticize as costly.

Taylor Swift's sixth variant of her "The Life of a Showgirl" album is "Baby, That's Show Business."
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Overview

  • Swift’s website displayed a blue countdown from 11 a.m. ET to a 2 p.m. ET reveal on Aug. 21, launching the Baby, That’s Show Business vinyl for a 48-hour or while-supplies-last run ending Aug. 23.
  • The new edition features two discs — lakeside beach blue sparkle and lovely bouquet golden — and cover art of Swift in a yellow feather headdress and bedazzled lingerie shot by Mert Alas and Marcus Piggott.
  • Billboard reports the variant is packaged with exclusive photos and poetry, continuing the collectible-focused rollout for The Life of a Showgirl.
  • The drop follows the Aug. 18 Shiny Bug set, which sold out quickly, reinforcing a countdown-driven strategy of scarce, short-window variants.
  • Fans voiced fresh “Taycapitalism” complaints on social platforms over the growing number of limited editions, as the 12-track album produced with Max Martin and Shellback remains slated for Oct. 3 with a Sabrina Carpenter collaboration.