Overview

• At 11 AM PT on August 18, Swift revealed a new vinyl cover depicting her in a glittering bodysuit, fishnets and heels against kaleidoscopic visuals.
• Later that day she opened The Shiny Bug Vinyl Collection for just 48 hours, offering violet shimmered marble and wintergreen-and-onyx marble variants.
• The drop follows her August 13 New Heights podcast announcement of The Life of a Showgirl, a 12-track album produced by Swift, Max Martin and Shellback, due October 3.
• Swift’s campaign continues to fuel fan engagement through cryptic billboards, playlist cues and surprise merch reveals that invite Easter-egg decoding.
• Sabrina Carpenter’s guest feature on the album’s title track has been confirmed, adding to the high-profile collaborations driving publicity.