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Taylor Swift Unveils 24-Hour iTunes Deluxe of 'The Life of a Showgirl' With Studio Voice Memos

The move uses scarcity to extend a rollout that has already driven exceptional first-day sales.

Overview

  • Swift announced a digital deluxe edition available exclusively on iTunes for 24 hours under the title The Life of a Showgirl (DELUXE Alone In My Tower Acoustic Version).
  • The release includes original songwriting voice memos from studio sessions with producers Max Martin and Shellback, along with acoustic versions of select tracks.
  • Billboard reports that Swift shared behind-the-scenes photos from Sweden as she worked on the album with Martin and Shellback.
  • The limited-time drop follows a series of short-window variants in the album’s rollout, with Billboard reporting 2.7 million traditional album sales on release day.
  • The iTunes listing was reported at $4.99 by 9to5Mac, which also suggested the exclusive could spur fresh interest in the iTunes storefront.