Overview

• Swift revealed her album title in a teaser on Travis Kelce’s New Heights podcast, synchronized with a countdown that hit zero at 12:12 a.m. ET.
• Her official store opened pre-orders for vinyl—including a Portofino orange glitter edition—CD and cassette, all slated to ship before Oct. 13 without confirming a release date.
• The blurred mint-green and orange artwork and a curated Spotify playlist of 22 Max Martin and Shellback-produced tracks have fueled speculation on the album’s sound and guest collaborators.
• This will be Swift’s first major release since reclaiming her first six masters in May, and it follows her 2024 double album The Tortured Poets Department and her record-breaking Eras Tour.
• The complete artwork, tracklist and further rollout details are set to debut in the full New Heights episode on Wednesday, Aug. 13 at 7 p.m. ET.