Particle.news
Download on the App Store
13 ARTICLES
·
2w ago

Taylor Swift Tee Reissue Raises Over $2.2 Million for Monterey Bay Aquarium

The aquarium turned viral demand for a 1993 T‑shirt seen in Swift’s film into a $65.13 donation drive that blew past its $1.3 million goal within hours to bolster its Sea Otter Program.

Taylor Swift fans helped the Monterey Bay Aquarium raise more than $2 million this week to support its Sea Otter Program.
Image
Taylor Swift and Travis Kelce previously shared their love for sea otters on the "New Heights" podcast in August. 
Image

Overview

  • The fundraiser hit its $1.3 million target in about seven hours and has surpassed $2.2 million, according to the aquarium’s updates.
  • Donors contributing at least $65.13 receive a reprinted shirt, and overwhelming demand has pushed current orders to back‑order status.
  • Liberty Graphics is reproducing the design using 100% cotton and water‑based, PVC‑free inks with plastic‑free packaging, while managing limited daily capacity.
  • All proceeds support the Monterey Bay Aquarium’s Sea Otter Program and broader ocean conservation, including rehabilitation and habitat restoration.
  • Aquarium staff located the original 1990s artwork after fan sleuthing and a surge of $13 gifts linked to Swift’s signature number.