Overview

• Swift’s Instagram video unveils The Life of a Showgirl: The Crowd Is Your King Edition on Summertime Spritz Pink Shimmer Vinyl.
• The edition will be sold only at Target starting Oct. 3, with select stores opening at midnight and availability noted as while supplies last.
• In the teaser, a blunt “director” version of Swift berates her “showgirl” self with lines like “It’s giving ‘no, girl’ not ‘showgirl.’”
• The Life of a Showgirl is Swift’s 12th studio album and is scheduled for release on Friday, Oct. 3.
• An accompanying theatrical event, Taylor Swift: The Official Release Party of a Showgirl, will run Oct. 3–5 in AMC, Cinemark and Regal theaters, featuring a music video premiere, behind‑the‑scenes footage, lyric videos and personal reflections.