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Taylor Swift Shatters Modern Sales Record With 4.002 Million-Unit Debut for 'The Life of a Showgirl'

The feat reflects a variant-driven rollout, with Disney+ Eras Tour releases set for Dec. 12.

Overview

  • Official first-week totals show 4.002 million equivalent U.S. units, including 3,479,500 in pure sales and 522,600 from streaming, driven by about 680.9 million on-demand track streams.
  • The album opens at No. 1 on the Billboard 200 as Swift’s 15th chart-topper, and all 12 tracks occupy the Hot 100’s top 12, with “The Fate of Ophelia” debuting at No. 1.
  • Physical demand set a modern-era U.S. vinyl benchmark, contributing to the largest sales week since Luminate began electronic tracking in 1991.
  • Good Morning America announced two Disney+ projects tied to the Eras Tour—a six-episode docuseries and a concert film—that begin streaming Dec. 12.
  • Billboard cites availability across roughly 38 versions spanning CDs, vinyl, cassettes and digital editions with exclusive content, a tactic that boosted sales and drew criticism, alongside a one-weekend theater event that topped the domestic box office at about $33 million.